Acura is keeping its eyes steady to fulfil its goal of hanging out with the big boys like the BMW, Lexus, Mercedes Benz and Audi. However, American Honda Motor Co. executive vice president said this should not be construed that they will only focus on quality auto products.

Instead, he said, it should also mean exceeding their customers’ expectations especially when it comes to customer service. The makers of Acura NSX are aware that the way to their clients’ hearts is not only through attractive products but also through proper handling of their customers.

The grim financial prospects for the past years have forced Honda to scale back some of its programs including the development of the 2011 Acura NSX production version. This could mean that the Acura NSX would remain just that, a concept. This is sad but understandable considering that the manufacturer has only sold about 9,000 units of the 2009 NSX model.

However, here comes a major redesign of the NXS to be known as the 2011Acura NSX. Expect the new NSX to have the carbon fiber underbody characteristic of the Advanced Sports Car Concept. Fans are however taking a wait and see attitude if the 2011 Acura NSX will have the all-glass roof seen on the Concept.

If you’re waiting for a sports car that is fast and stable then take a look at the 2011 Acura NSX first before glancing at the competing Lexus LF-A and the Nissan GT-R.