
To fire up the teaser-driven marketing campaign for the Audi A1, a new video has been released giving us a glimpse of the design of the upcoming small car.
In the video, A1 interior designer Ivo van Hulten describes his designing process, “We first concentrated on this horizontal dash panel, but then we had the idea that it might look good if we made it like an aircraft wing with the engines suspended from it.”
“Of course, we’re building a car and not an aeroplane. So we didn’t want to imitate the engines too closely.”
“We kept on changing the size and position until we were absolutely satisfied, and the air vents were in the correct place for the driver and passenger,” van Hulten said. The vents will always be in the driver’s sightline, possibly sticking out a bit from the dashboard to give “an even greater sense of depth.” Customers will be able to order the vents in a variety of colors just like the roof arch. A variety of materials will be available for the vents to add a further level of customization.
The Audi A1 will premiere online on February 10th. Its public debut will be held next month at the Geneva Motor Show.

