
To fire up the teaser-driven marketing campaign for the Audi A1, a new video has been released giving us a glimpse of the design of the upcoming small car.
In the video, A1 interior designer Ivo van Hulten describes his designing process, “We first concentrated on this horizontal dash panel, but then we had the idea that it might look good if we made it like an aircraft wing with the engines suspended from it.”
“Of course, we’re building a car and not an aeroplane. So we didn’t want to imitate the engines too closely.”
“We kept on changing the size and position until we were absolutely satisfied, and the air vents were…















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